Five Homegrown Beauty and Skincare Brands On Our Radarby | May 30, 2019
Until a few years ago, there was a serious dearth of homegrown beauty and skincare labels in the country. That is fast-changing though, and the Indian market is now brimming with homegrown brands that range from 100 perfect organic and natural, to brands that are scientifically backed, using research to further harness the potential of ayurveda.
We take a look at five such homegrown brands that are redefining skincare in India, and are currently on our radar.
Dr. Sheth’s products are concocted for Indian skin in keeping with our genes and the environment we live in. Moving away from ayurveda and 100 percent organic products, the brand combines nature with science to create medically-tested luxury products that is a result of three-generations of doctors.
Luxeva Recommends: Dr. Sheth’s Multitasking Miracle Cream
One of the brand’s bestsellers, the cream contains narcissus extract and niacinamide, and can be used across all skin types. It also contains Doic acid derived from sunflower seeds which fights melanin synthesis to remove daily tans and damage, while Vitamin E and hyaluronic acid work to repair and hydrate the skin. Apply ti every night after cleansing.
The vegan and cruelty-free brand believes that the ultimate goal isn't beautiful skin, but is instead skin that is well-cared for and has a natural radiance. Their scientifically backed products are packed with super seed oils, botanical derivatives, and natural extracts that create a powerful and effective blend of active ingredients.
Luxeva Recommends: Vitamin C Water
Vitamin C is considered the Holy Grail of all ingredients, essential to boost collagen and brighten your skin. Apply 3-4 drops of this vitamin water before you hit the bed, for radiant looking skin the next day. It will also diminish pigmentation, dullness, dark spots, and fine lines.
With Instagram-worthy packaging, Organic Riot creates gentle and safe products that restore your skin. They are crafted using the highest-quality natural ingredients that are sourced globally and locally, right from the rainforests of South America to the Western ghats in Maharashtra.
Luxeva Recommends: Zap Anti Acne Serum
Make this a skincare staple if you are prone to acne. The formula is clear, so you can slather some on during the day as it works its charm on your skin. You can also use it as a spot treatment on zits to dry them up.
100 percent organic and made with natural ingredients, Ilana products are toxin, paraben, and sulphate-free. The brand believes in ethical sourcing, testing, creating as well as packaging, and produced products that are kind to your hair and skin, and safe enough to be consumed.
Luxeva Recommends: Ilana Nourishing Sun Protection - Skin Tightening and Open Pores with Raspberry and Carrot Seed
The perfect summer recommendation, this sunscreen with SPF 33 icontains raspberry and carrot seed oil, and is packed with high antioxidant content that offers protection from the sun. It also repairs and tightens your skin while retaining its dewy glow and brightness.
The homegrown brand finds a perfect balance between ancient and modern. It realises the true potential of Ayurveda and enhances it through safe and scientific ingredients. From body care to hair care, their products are beautifully packaged, and smell divine.
Luxeva Recommends: Sova Yava and Rosemary Intense Repair Hair Mask
Sova offers an extensive range of hair care products, and this hair mask is a great protein for your hair. It also repairs dry and damaged hair, leaving it soft, glossy, and healthy. Apply a generous scoop of mask after a shampoo and leave it on for 20 minutes for best results.
Featured Image: Sova