luxeva-logo

Gucci Diversifies Their Product Offering With The Launch Of Gucci Make-Up

The ever-expanding Gucci universe is now ushering a new chapter in their story with Gucci make-up. The House under the helm of Alessandro Michele will unveil a re-launched line of cosmetics er the helm of Alessandro Michele will unveil a re-launched line of cosmetics to add to their existing beauty offerings of perfumes. The announcement was made with the launch of a range of lipsticks, and followed by a party in New York.

The three new lipstick collections are in diverse formulations: Rouge à Lèvres Satin with a satin finish, Rouge à Lèvres Voile with a sheer finish, and Baume à Lèvres, lip balm with a translucent finish.

Image Courtesy: Gucci Beauty's Instagram
Image Courtesy: Gucci Beauty's Instagram

Rouge à Lèvres Satin is creamy with intense colour. The formula delivers a long-lasting satin finish that leaves your pout feeling smooth and soft, with a lightweight and comfortable feel. And it comes in 36 varied shades.

Image Courtesy: Thomas de Kluyver's Instagram
Image Courtesy: Thomas de Kluyver's Instagram

Rouge à Lèvres Voile with its sheer formula gives a luminous finish in a pop colour palette of 18 shades that delivers a feeling of moisture and comfort in a lightweight texture.

Image Courtesy: Thomas de Kluyver's Instagram
Image Courtesy: Thomas de Kluyver's Instagram

Baume à Lèvres enhances the natural smoothness and texture of the lips. The balms lend a soft wash of colour, with three shades and one transparent formula, melting on lips to leave a feeling of hydration, moisture, and comfort.

Image Courtesy: Thomas de Kluyver's Instagram
Image Courtesy: Thomas de Kluyver's Instagram

The brand began teasing us on Instagram with their campaigns, that much like the collections Michele presents on the runway, also championed self-expression. The campaigns embraces diversity and inclusivity, by tweaking the long-existing beauty standards. You can see the rich red hues swiped across less-than perfect but beautiful smiles that flaunt crooked teeth.

Shot by photographer Martin Parr and art directed by Christopher Simmonds, the campaign is the brainchild of Michele, and was assisted by Gucci’s Global Make-up Artist Thomas de Kluvyer and his team. The diverse faces in the beauty campaign are that of Dani Miller, lead singer of punk band Surbort, along with models Mae Lapres, Achok Majak, and Ellia Sophia.

Image Courtesy: Gucci Beauty's Instagram
Image Courtesy: Gucci Beauty's Instagram

Known to present their products in Instagram-worthy packaging, case in point their latest fragrance launch The Alchemist's Garden that comes bottled in apothecary bottles, the new lipstick bullets flaunt similar packaging.

The New Lipsticks Collection launches on May 28 on Harrods.com, following the earlier release in select boutiques in New York. 

Shop Gucci's latest fragrance drop The Alchemist's Garden. 

The Alchemist’s Garden - Fading Autumn Eau de Toilette
The Alchemist’s Garden - Fading Autumn Eau de Toilette
INR 16,375 at Net-A-Porter
BUY NOW
The Alchemist’s Garden - A Forgotten Rose Perfume Oil
The Alchemist’s Garden - A Forgotten Rose Perfume Oil
INR 26,840 at Net-A-Porter
BUY NOW
The Alchemist’s Garden - The Voice of the Snake Eau de Parfum
The Alchemist’s Garden - The Voice of the Snake Eau de Parfum
INR 21,830 at Net-A-Porter
BUY NOW

Share This Story

More from Beauty & Wellness