You Can Now Shop These New Korean Beauty Brands In Indiaby | May 15, 2019
Ever since the K-Beauty regime has gained traction and become mainstream, everyone in the beautyverse is taking note of Korean brands and their innovative ingredients to modify their skincare routine. In fact, there are two new Korean entrants in the Indian market—vegan skincare label Belif, and skincare brand Tony Moly, both of which are making it easier to adopt K-beauty techniques and methods into our skincare routine for healthy and supple skin.
Belif combines time-tested herbal apothecary, Napiers, which is renowned for its powerful remedies. The brand uses herbs as its main ingredients, and is known for its high-performance formulas and unique textures. Their products are free of parabens, sulfates, phthalates, and synthetic preservatives, synthetic dyes, synthetic fragrances, mineral oils, and animal origin ingredients.
Here are some of their bestsellers that we cannot wait to get our hands on:
The True Cream Moisturizing Bomb by belif
belif The True Cream Moisturizing Bomb is a comforting moisturising cream that provides dry, flaky, and dull skin with a flood of intense 26-hour hydration, leaving it supple, smooth, and deeply nourished.
Peat Miracle Revital Eye Cream by belif
belif Peat Miracle Revital Eye Cream is powered by antioxidant-rich peat extract and Korean skin care technology to increase skin elasticity, smoothen fine lines, and nourish the delicate skin under your eyes.
Hungarian Water Essence by belif
belif Hungarian Water Essence is a lightweight hydration serum that is effective for deep and lasting hydration. The formula contains a blend of apothecary herbs such as rosemary and lavender-powerful hydrating and antioxidant agents. This ultra-light texture glides onto your skin and provides a burst of moisture that penetrates deep for long-lasting hydration. The result? Healthy, soft, and supple skin.
Originated in Seoul, Tony Moly combines high quality ingredients with cutting-edge technology to create unique products. But, it is their Instagram-worthy packaging that we are smitten with. With product development capabilities that integrate quality, and unique container designs that create stylish products, Tony Moly is committed to skincare.
Known for their face masks, these are the ones you can pick on your next beauty haul:
I'm Peach Layering Mask by Tony Moly
Formulated with 90 percent natural ingredients, Tony Moly's fruit-shaped ‘I'm Layering’ mask allows you to customise your mask by applying slice patches to the areas of your face that need extra care and attention, sealing it all in with a sheet mask for hydration.
I'm Aloe Mask Sheet by Tony Moly
This quirky sheet mask features different ingredients all targeting different skin concerns. The three-layer pulp sheet is filled with natural ingredients and soaked in different types of enriched essence (water-type, micro-emulsion type, milky lotion type) to yield maximum hydration. Covert your dull and tired skin into healthy and moisturised skin.
Pureness 100 Caviar Mask Sheet by Tony Moly
The sheet mask features an unbleached pure cotton face sheet that help soothe skin. The soft cotton face sheets provide moisture and nutrition to damaged skin while soothing stressed skin, and giving it a rich glow.