Lady Gaga’s Beauty Line Haus Laboratories Is Finally Available For Pre-Orderby | July 16, 2019
Remember Lady Gaga’s metallic lashes for days at this MET Gala red carpet? There is no look that is too outrageous for Gaga, and that is exactly why when she announced her own beauty line Haus Laboratories, we were thrilled.
Since the announcement, the songstress has been teasing us on Instagram with a preview of what is to come and, as of today, the products are officially available for pre-order. The only make-up line to have exclusively launched on Amazon, Gaga wanted everyone to have easy access to her make-up line. While the entire line drops in September, you can pre-order it on Amazon or on the brand website.
Going by her Instagram teasers, Gaga’s MO focuses on inclusivity, self-expression, and self-acceptance. From featuring genderfluid models and ones across different skin tones, Gaga has also refrained from photoshopping and retouching their skin as well as her own in the campaign. Gaga is keeping it real, and what you see is the result you will get on your skin, pores et al. The make-up looks flaunted by the models are outré and bold, much like Gaga herself. "They say beauty is in the eye of the beholder. But at Haus Laboratories, we say beauty is how you see yourself," said Gaga on Instagram. At a time when the beauty world is flooded with make-up brands, a lot of which are promoting products to perfect the pared-down beauty look, Gaga is amping it up with brazen products and colours.
The songstress and entrepreneur has always used make-up and style as armour to transform herself into her Lady Gaga persona. She shared a heartfelt note on her Instagram that read, “When I was young, I never felt beautiful. And as I struggled to find a sense of both inner and outer beauty, I discovered the power of makeup.
I remember watching my mother put her makeup on every morning, basking in the glow of her power to put on her bravest face as the hard-working woman she was. I then began to experiment with makeup as a way to make my dreams of being as strong as my mother become true.
It was then that I invented Lady Gaga. I found the superhero within me by looking in the mirror and seeing who I wanted to be.
Sometimes beauty doesn't come naturally from within. But I'm so grateful that makeup inspired bravery in me I didn't know I had.
I've come to accept that I discovered my beauty by having the ability to invent myself and transform. They said I was just weird, but really, I was just Born This Way.”
The line features six different collections comprising three products each. The product categories include Glam Attack Liquid Shimmer Powder Duo, Le Riot Lip Gloss Duo, and RIP Lip Liner Duo. The names just like the products are a tinge outrageous, the only way Gaga knows.
The Liquid Shimmer Power Duo
The Liquid Shimmer Power Duo features three packs with two shades each. These are weightless, smudge-proof liquid to powder formulas that gives you creaseless lids that deserve the spotlight. Choose from Downtown Punk (Deep Black + Mauve), Give ‘Em Heaven (Champagne + Yellow Gold), and Speed Queen (Emerald + Gun Metal Silver). These are priced at INR 2,708.43 a pop.
The Le Riot Gloss Duo
The Le Riot Gloss Duo comes in three sets, each with two ultra high-shine multidimensional lip glosses that include shine, shimmer, pearl, and pure pigment. Choose from Seductress (Peachy Pink + Rose), Hypocrite (Sheer + Burgundy Wine), and Laced (Peach + Terracotta) that are priced at INR 2,423.33 each.
The RIP Lip Liner
The RIP Lip Liner is what appears to be the star of the collection. With three sets to pick from, each one includes two creamy, demi-matte highly pigmented pencils. These are smudge-proof and universally flattering. You can line your lips or colour your pout for a weightless and buttery lipstick-like finish. The shades include Floor It (Peach + Rose), Royalty (Plum + Terracotta), and Slay Me (Mauve + Burgundy Wine), and they are each priced at INR 1,924.41.
Gaga has been super-involved in the entire process right from the formulation to the packaging. “Between developing formulas, mixing the shades, designing the packaging and components, as well as casting the models and collaborating on styling, direction, and being the creative director, pulling all-nighters making boards that showed all our imagery and art—this launch is so very special to me. This is a labor of love and passion to be the Warhol of an artist I’ve always wanted to be. I love everyone who works w/ me @hauslabs we are a family on a mission: to inspire bravery, inspire a positive community that breeds self-acceptance. We want you to see you as you see yourself. Thank you for going on this journey with me. This isn’t just makeup. It’s a battle. A battle for your life. And I hope this makeup inspires you as much as makeup did when I fell in love with it and it helped me discover myself. I love you. We want you to love yourself ❤️ #HausLaboratories #BattleForYourLife,” she stated on Instagram.
While we wait for the collection to drop in September, you can go right ahead and pre-order your favourites RN. They ship to India, so shop away.
Featured Image: Unsplash