Sanjay Garg’s New Summer Capsule Collection for Raw Mango Highlights Duality And Binarismby | August 07, 2019
Opulent lehengas and garish gowns defined Indianwear until Sanjay Garg turned the stereotype on its head, offering a new aesthetic that was rich in tradition and handloom. Garg introduced contemporary Indianwear with exquisite weaves of chanderi and benarasi. The designer can also be attributed with innovation on the loom and has revived textiles such as mashru silk, by restoring the skill in Benaras and making it relevant. The same can be said about his work with chanderi where the designer has actively reinstated an interest in the weaving community in Chanderi, Madhya Pradhesh.
With over 10 years in the industry and revolutionising Indianwear and bridalwear at the very core of it, the designer has recently launched his summer capsule collection called 2/2. It has all the ingredients of a Sanjay Garg collection right from indigenous textiles rooted in tradition to contemporary silhouettes painted in monochromes, a departure from the designer’s vivid jewel-toned palette. His signature fuchsia does make an appearance, injecting the line-up with a pop of colour. “2/2 speaks to the duality of black and white through a new vocabulary of cheent in which playful multiples of bold bouquets featuring modified roses, peonies and marigold highlight an evergreen pairing of colour,” says Garg. “Brief moments of rani pink and red complement a collection of cotton and silk summer garments made to be worn, or danced, in,” he says.
The colour palette of black and white highlights duality and binarism, a system of understanding reality that consists of two parts by means of opposites: light and dark, black and white, good and bad, north and south and so on. The collection features gorgeous saris and signature silhouettes such as blouses, skirts, jackets, kurtas, and pants in loose shapes crafted in cotton, silk, and organza. Adorned with floral motifs, the collection symbolises summer. “Motifs of peonies, marigolds and roses are digitally printed as well as hand-embroidered on the fabrics,” adds Garg.
Through his campaign and the imagery, the designer conveys duality represented through identical twins. “The similarity or differences in their identity symbolises the binary of nature,” says the designer. Garg uses Instagram as a platform to employ new methods of visual storytelling and sharing his aesthetic. This campaign encapsulates that essence perfectly.
You can now shop the stunning collection at Raw Mango stores across India.