You Can Lend Your Space The Ritu Kumar Aesthetic With Her New Home Collectionby | August 13, 2019
Ritu Kumar’s penchant for indigenous textiles and crafts have formed the very core of her eponymous label since its inception 50 years ago. After establishing a niche in the Indian fashion industry, and having lent her signature aesthetic to Label Ritu Kumar, the designer is now venturing into the lifestyle space with Ritu Kumar Home.
Retaining her brand identity, Ritu Kumar Home will see the designer offer a contemporary take on traditional Indian textiles, architecture and motifs. The collection comprises a versatile and modern home decor pieces, all of which are rooted in Indian craftsmanship.
Crafted to evoke nostalgia, the pieces are perfect for those who want their homes to tell a story. Encompassing the term comfortable luxury, each collection is a homage to an indigenous art form from diverse regions, while some have been amalgamated to create a contemporary line. You will find hints of Jamaavar shawls from Kashmir, jaali design from the havelis of Lucknow, exquisite crafts of Masulipatnam and vegetable printed Kalamkaris, all observed through a contemporary lens. The repertoire from Sanganer and Bagru School of Rajasthan has been heavily researched and recreated as well.
The collection is a sensorial delight, a plethora of textures and colours at play. Rustic and earthy, you will find tones of cracked white, porcelain, marigold yellows, dusty rose and mehendi to Meenakari jewel tones rendered in organic and vegetable dyes.
You can shop this collection at select Ritu Kumar stores countrywide or shop the collection online.
Shop our picks below from the collection below.
Featured Image: Ritu Kumar Home