Five Homegrown Beauty Brands That Are On Our Loot-Listby | September 10, 2019
Nobody understands Indian skin and its requirements like homegrown brands. Their products are formulated keeping in mind Indian weather, and the unique and diverse skin types, colours, and problems we face. This could be why brands such as Lakmé remain a go-to for a large Indian audience despite the market being flooded with coveted international brands.
And while there is no dearth of homegrown skincare brands, beauty and make-up still remain fairly unchartered territory. If finding the right shade of foundation or lip colour to match your skin tone has proven a challenge, then these new and upcoming homegrown beauty brands are paying heed and giving you what you need.
Five Homegrown Beauty and Skincare Brands On Our Radar
Founded by Nandeeta Manchanda, the aim of Enn’s Closet is to formulate products that are safe, non-toxic, and packed with natural ingredients that are highly effective. With a range of organic skincare, nourishing hair care, and paraben-free make-up, the brand is constantly whipping up new concoctions to address your skincare issues and make-up queries. While their skincare range is extensive and includes everything from toners, serums, sunscreen, under-eye serums, and refreshing facial mists that target specific skincare concerns such as pigmentation and acne, their make-up currently is restricted to their line of delicious lipsticks. Chemical-free and super-safe, these come in an array of hues from nude and cocoa to pinks and fuchsia. Use their delicious lip scrub to prep your pout and swipe some Enn on.
With diversity and inclusivity in fashion and beauty being an ongoing debate, the new homegrown brand Fae conceptualises and creates beauty products for everyone to give the consumers something real, authentic, and unfiltered: something that is reflected in their campaign as well. Their first and only product currently is their buildable matte lipstick. With varied shades, these adapt to diverse skin tones. Formulated especially for warmer climates, these versatile sticks can also be used as cheek and eye tint: perfect for women on-the-go. Vegan, paraben-free, and cruelty-free, these lip colours include a pigmented berry called ‘Too Dark’, a popping cherry called ‘Too Cheeky’ and basic nudes like ‘Too Nude’ and ‘Too Basic’ that are perfect for everyday use. If you love a classic red pout, then ‘Too Much’ won’t be too much.
While most Indian brands specialise across skincare with make-up, Sugar is singularly dedicated to painting your faces with high-performance and vibrant make-up. A comprehensive range of cosmetics, their line has lip-smacking lipsticks featuring gloss and liners, eye pencils, and eyeshadows in eye-catching electric hues. Everything you need for your base including foundation, primers, and BB creams along with finishing touches of blush, mascara, and a setting spray. The brand also has a line of nail paints including glossy and matte ones in cool hues of mint to soothing lavender. Super long-lasting and durable, Sugar is a one-stop-shop for all your make-up needs encased in super-cute packaging.
House of Makeup
Vegan and cruelty-free, House of Makeup promises you beauty products that are safe for your skin and are formulated using only the best ingredients. Their products range across lipsticks and matte liquid lip colours in beachy browns and pinks, eyeliners and kohls in rich and pigmented colours that will pop open your eyes, and nail paints akin to candy from marshmallow pink and gooey caramel to a popping lemon sorbet that is guaranteed to drive the monsoon blues away. The bonus? Their oh-so-cute Instagrammable packaging.
Rooted in simplicity, the brand created by Pallavi Mohoni celebrates beauty that is free of toxins and harmful chemicals but brimming with the infinite wisdom passed down from earlier generations. The brand has only introduced their lipstick with seven shades that were specially formulated keeping in mind Indian skin tones. Though few, there is a hue for everyone in their offering. The lipsticks glide on like a dream, are run-free, and super nourishing. Luaer is aimed at people who are conscious and are aware of the significance of clean beauty.
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