Opt For A Cleaner Beauty Routine With These Zero To Low-Waste Beauty Productsby | January 23, 2020
As the current environment crisis stares us right into the face, looking at the beauty and personal care industry in isolation is not an option that we can afford anymore. Right from the abundant packaging that goes into our everyday beauty products to what actually goes into their making, the industry contributes majorly to overall waste generation.
With most beauty products, you’ll find that they come packed in a jar or bottle or tub, which is more often than not made out of plastic. This plastic box is then packed inside some sort of product box, and many times, even this box comes nestled inside a larger box. Can you fathom the amount of waste that you generate every day with the products you need for a simple CTM routine?
Thankfully for us, there happen to be a few brands that have finally taken cognizance of the problem at hand and are thus rethinking their products. Brands like Antonym Cosmetics, Dab Herb Makeup, and Meow Meow Tweet are now approaching the entire idea of sustainability more holistically. They are consciously analyzing everything that goes into their products with an active focus on recycling, rethinking, and reinventing.
Meow Meow Tweet’s co-founders Tara Pelletier and Jeff Kurosak, for instance, brought together their professional experiences to come up with plant-based products that are minimally packaged. A lot of thought and trial and error went into the creation of their baking soda-free deodorant, which is quite a rage today for being comparatively natural and environment-friendly.
Agreements like the Plastics Pact and the New Plastics Economy Commitment have provided the movement with its impetus as well. Thus, while Antonym Cosmetics has products packaged in bamboo boxes, Seed Phytonutrients has come up with a cardboard packaging, and Erno Laszlo sells its soaps wrapped in parchment paper.
Think it's high time you go the sustainability route when it comes to your beauty products? Here are some you can explore that are Luxeva approved: