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The 'Right' Time To Delve Into Sustainability In Fashion

Every day is Earth Day, or at least, it ought to be. In the throes of the ongoing COVID-19 crisis, all that has been said about the climate emergency—including how its drastic repercussions are nearer than they seem—is more crystal clear than ever before. A pandemic, one might say, was unprecedented, but as far as the climate crisis goes, the results are right before our eyes. In such a scenario, circular design and brands weighing in, doing their bit to step towards a more sustainable model is what counts. 

Image Courtesy: Anita Dongre
Image Courtesy: Anita Dongre

One of the leading authorities in the field is designer Anita Dongre. “As a nature and animal lover, and a vegan, I feel very strongly about our impact on the environment. Textile, including fashion, is the second-largest polluting industry in the world and therefore sustainability is the need of the hour. At House of Anita Dongre, we believe in creating beautiful tomorrows, for both our crafts and the planet practising and building processes that are sustainable, innovative and environmentally conscious," she elaborated in a statement. Whether it was joining the Sustainable Apparel Coalition (SAC) back in July 2018—the Higg index of which helps measure sustainability performance—or endorsing cruelty-free fashion forgoing the use of leather and cashmere, Anita Dongre has continued to champion environment-friendly measures in fashion. 

Image Courtesy: Unsplash
Image Courtesy: Unsplash

Fortunately, a number of corporations are taking notes. Joining the sustainability model, Japanese multinational ASICS drew inspiration for the packaging and design of its latest footwear collection from the city of Tokyo, where everything, from leftover wax to ragged clothes are seen as a thing of value, included in every day design philosophy. In addition, the brand also intends to reduce its carbon footprint by an estimated 1,200 metric tons, come 2021. 

Image Courtesy: Unsplash
Image Courtesy: Unsplash

Seemingly small steps taken in favour of the environment can have a much larger impact. Case in point: opting in favour of eco-friendly materials as opposed to polyester, nylon and other synthetic fibres that result in microplastics being discarded during washing. And that's just the beginning to a long way to go. With brands championing the cause which needs to be more than just a buzzword, it could be possible to champion ethical and eco-friendly fashion. 

Also read: Why is sustainable fashion important in the light of climate crisis

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